Understanding data is one of the key factors while running a business. With the help of data, many industries are understanding the behaviour of their customers and making plans accordingly so that more revenue can be generated. At the same time, whatever the data is collected is not useful, until and unless it is filtered in such a manner that it can show a clear picture of any hidden pattern. For that, data visualisation is necessary and here comes the role of Tableau which is an important tool for data visualisation. It allows users to represent data in the simplest and most effective way with the help of graphs, charts, and much more. Apart from this, it also facilitates various functions which are helpful and quite useful for the Business Intelligence industry. Let’s dig into this to know more about it.

What is Tableau?

Tableau is the fastest-growing data visualisation and business intelligence tool. It is widely used by businesses for analysing and reporting vast volumes of data. It is built in such a way that various kinds of charts, plots, and graphs with different designs can be placed simultaneously for visualisation. The reason behind its popularity is the ease of using it, even a person with a non-technical background can work easily on Tableau. One of the key functions of Tableau is it works on all types of data whether it is structured or unstructured. It can work with unstructured datasets by accessing any sort of programming language like R, Python, SAS, and much more.

Working of Tableau

For Tableau accessing any sort of data is an easy task. So, in the procedure of Tableau, it gets connected and extracted data for visualisation. Let's understand the working of Tableau.

  • It has the ability to extract data from databases like pdf, excel, text documents, R, Hadoop, Python, or SAS to cloud databases such as Flipkart, Amazon, Netflix, and Google Sheets.
  • Later, the data is carried out to the data engine of Tableau which is also known as Tableau Desktop. In this, work is done on data by business analysts which generates a  dashboard and shares it with the user on the screen called Tableau Reader, where users can read it.
  • After this, data is published with the help of supported features such as models of security, collaboration, automation, distribution, and much more.
  • Once it is done, users are able to download the data file on emails, desktop, or mobile.

What are the Uses of Tableau?

It performs various functionality that's why it has numerous uses some of them are-

  • Data Visualisation
  • Data Blending
  • Data Collaboration
  • Business Intelligence
  • To create no-code data queries
  • To import large sizes of data
  • To manage large-size metadata
  • Real-time data analysis
  • Query translation into visualisation

After the arrival of this visualisation tool, work for business intelligence has become more accessible. Organisations like Flipkart, Amazon, Netflix, Walmart, and many more are implementing this in order to understand the behaviour of their customers so that they can generate more revenue.

Why Use Tableau?

There must be one of you thinking why use Tableau if numerous tools are available for data visualisation? 

Using Tableau is beneficial because it analyses data very quickly and visualisations are generated as dashboards and worksheets. Another benefit of using it is that it allows one to create a dashboard which provides in-depth actionable insight and drives the business forward. It is generally used by data scientists to explore data infinite visual analytics. The products of Tableau always get operated in visualised environments when they are configured with a proper underlying operating system and hardware. 

Some Features of Tableau

  • Tableau Dashboard
  • Live and In-memory Data
  • Data Sources in Tableau
  • Collaboration and Sharing
  • Advanced Visualisation
  • Mobile View
  • Licensing Views
  • Revision History
  • Subscribe other
  • ETL Refresh and many other advanced features of Tableau make it the most suitable and popular Data Visualisation Tools

Advantages of Tableau

User-Friendly Approach

One of the greatest advantages of Tableau is its user-friendly approach. It is built in such a way that even a non-technical background user can easily work on it. It shows that anyone can use its all features without having a prior skill set. Most of the features are in a drag-and-drop format which makes it more intuitive and self-depicting.

Adding Datasets

It allows adding new data sets which automatically get blended with Tableau using common fields whether it is a database or an Excel workbook.

In-depth Insights

It can help businesses or enterprises to analyse data even if there is no specific goal in mind. In this, you can look at the same data from different angles and explore visualisations. One can also frame queries like ‘what, if’ and work with data by hypothetically visualising it in a different manner and adding elements or components for comparison and analysis.

Switching Between Visualisations

In Tableau, you can also switch between different visualisations and explore data at a minute level. It is one of the most advanced tools for Business Intelligence and Data Visualisation available across the globe. It is widely used by the top companies in the world and serves the best.

Various Job Opportunities for Tableau 

There are numerous job profiles available, and you can choose any of them as a career. Here is the list of some job profiles

  • Tableau Consultant
  • Data Analyst
  • Business Intelligence Analyst
  • Business Intelligence Manager
  • Business Intelligence Developer
  • Business Analyst

What are the Requirements to Become a Professional Tableau Developer

Becoming a professional in any field requires some necessary skills or certifications which reflect your credibility. 

  • One should have a degree in mathematics, computer science, information systems, or any related field.
  • Must have solid control and understanding of SQL, rational databases, and normalisation.
  • Must have proficiency in the use of query and reporting analysis tools.
  • Relevant work experience
  • Requires experience in developing, managing, and maintaining Tableau-driven dashboards and analytics.

Scope of Tableau Development

According to a study by International Data Corporation (IDC), companies are generating data exponentially every year from various sources and handling it all is a challenging task. All companies need a tool which can help them to analyse data and derive actionable insights from it. It has various job profiles such as business analysts, data analysts, consultants, business analysts managers, and much more with handsome salaries. One can choose any of these profiles to make a dynamic career in the same and can demand a good salary package. 


It is important for businesses to track the behaviour of their customer and competitor to serve better and create a monopoly. For this, they need a tool which can represent their data in such a manner that it will be understood by anyone. Tableau is an ideal choice for the business intelligence industry and helps them to represent data through graphs, charts, and much more. This tool is used widely across the globe and also opens various career opportunities for enthusiasts. A tableau is a user-friendly tool even a non-technical person can learn and use. One who is looking for a dynamic career in the same can take Tableau Course from a well-established institute. You can visit the APTRON institute in Noida for Tableau training in the same.